Vivid Description

A friend of mine is the president for a large design/build company. To average Joe, they are a construction company. To those who know, they are a community-driven people-first company. He is helping me to write our Rooftop 519 “Vivid Description”. The Vivid Description is a brief narrative of what our organization will look like when we achieve our strategic plan while living the values our culture agrees upon. Here is my first stab:

Long-Term Vivid Description

The Rooftop 519 movement connects millions of people in relationships that are deeply meaningful and help to complete their identity in Christ, and catalyzes them to fulfill the cause of Christ. We will help hundreds of thousands of children to be physically transformed from brokenness to wholeness. Our ability to tell the story of injured and ill children is the best in the world. Nearly everyone who hears our stories will be compelled to help. The name Rooftop 519 will become a household staple in the U.S. that represents the very best in Christian service. The worldwide perception of our organization will elicit feelings of compassion, respect and love.

Interim Vivid Description

Rooftop 519 is a social movement that engages millions of people in the cause of Christ through healing injured and ill children in his name. By 2012 we have healed over 100 children and engaged one million people to help kids reach healing. We set the industry standards for using media to tell their stories.

Our GAAP (Generally Accepted Accounting Principles) adherence and best practices exceed the standards for excellence as identified by Guidestar, Charity Navigator and ECFA.

Our team of employees and volunteers live and breathe their purpose in life through the culture identified in our guiding principles.

The children who are treated through Rooftop 519 are meticulously monitored for progress before, during and post-treatment. Our team of experts establishes the best system for identifying children for treatment and connecting the resources they need for healing.

We partner with hundreds of nonprofit organizations worldwide. Our goal is to help other nonprofits fulfill their mission while simultaneously fulfilling ours.

Our relational mapping systems allow us to segment constituencies that allow us to engage people where they are and move them to where God wants them to be.

We envision a better solution to mobilizing resources and passions during Complex Humanitarian Emergencies (CHE’s). We will build the system that governments, NGO’s and other leaders look to when children are best served by coming to the U.S. for treatment after a CHE.

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I would love your feedback.

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3 thoughts on “Vivid Description

  1. The language that really jumped out for me is that children “are meticulously monitored”. and that “volunteers and employees live and breathe their purpose in life”. I might clarify the “GAAP adherence” sentence. It has meaning to a few and make not be understood by some.

  2. The long-term vivid description description

    I dont know how to feel about the interim description yet. I feel like it delivers a diluted message/interpretation of the values. It isn’t off the mark, but could be honed a bit.

    In love

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